Digitalization is creating a revolution in the television business,one for which British viewers seem unprepared.
The launch of the mainly terrestrial digital television service,Carlton-Granada consortium British Digital Broadcasting(BDB)is scheduled for November.
The BBC has launched a publicity campaign for its own digital channels,and it estimated that by 2008,between half and two-thirds of all British homes will have digital TV sets.
Viewing will be transformed,so much so that mere“viewing”could become an obsolete term.Available via terrestrial signals,satellite and cable,digital broadcasting will herald an explosion in the number of available channels.
The number of channels will enable personalized scheduling,with starting times of films staggered and on several channels at once.The digital service also will be interactive,allowing participation in polls and quiz shows,improved versions of Teletext,and a choice of camera angles on some coverage.Then there are the cinema-quality pictures, CD-quality sound and wide-screen broadcasts.
Most revolutionary of all,though,will be the integration of the internet and television technologies,which are expected to follow soon after the introduction of DTV.Some viewers in Japan and the United States already can surf the Web via their TV sets,and Microsoft subsidiary Web TV plans the same for Britain.Last month,the computer giant struck a deal with Sony to integrate the Windows operating system into future DTV set-top boxes.All of this helps to explain the ferocity with which the company has been fighting court battles to establish that Internet Explorer,Microsoft's Web browser,is absolutely integral to Windows.
There are millions of PCs in the world—but many million more televisions.If they all relied on Internet Explorer,that would represent market saturation on a far bigger scale than even Microsoft's domination of the computer software industry.
A nightmare for many,perhaps.But a dream come true for Bill Gates.
1.It can be inferred from the sentence“...mere‘viewing’could become an obsolete term.”that .
A)digital transmission will bring about a media revolution with a range of added features in the TV business
B)there will be an integration of Internet and television technologies
C)a computer giant will integrate it's operating system into future DTV set-top boxes
D)digital services will become the software industry
2.Available via terrestrial signals,satellite and cable,DTV .
A)is a survey by research agencies who were looking forward to interactive TV
B)becomes a nightmare for Bill Gates
C)will stagger films on several channels
D)offers GREater number of available channels and enables personalized scheduling
3.By 2008, of all British homes will have DTV.
A)more than half B)more than two-thirds
C)less than half D)about two-thirds
4.Which of the following statements is not mentioned in the passage?
A)DTV has cinema-quality pictures,CD-quality sound and widescreen broadcasts.
B)Some people can surf the Web via their TV sets in Japan and USA.
C)DTV,when available and with the subscriptions necessary for many channels,will add to the costs of watching television.
D)With the introduction of DTV there will be an integration of internet and television technologies.
5.The suitable title for this passage would be .
A)Digital TV to be Popular by 2008
B)A Publicity Campaign for Digital TV
C)The Survey of Digital TV
D)Digitalization—a Revolution that Viewers Seem Unprepared for
参考答案:ADACA