127 South Bend Road
Cleveland,Ohio 47379
January 29,1996
Mr. Donald R.Smith
Director of Marketing
Delro Foods Company
100 East River Road, Portland,Oregon 26718
Dear Mr. Smith:
I am writing to present my credentials for the position of Brand Manager, a position for which I am exceptionally well-qualified. I am confident that you will quickly realize my ability to make major contributions to Delro Foods’marketing efforts upon reviewing the enclosed resume.
As my resume will attest, I have established an excellent reputation for pumping new life into old brands and making them perform. Examples of my accomplishments in this area are:
-Doubled Pikkels market share in only 9 mouths
-Increased Yums market share by 99% in two years
-Improved direct mail orders of Beard's Sunframes by 38% in 18 months through use of creative coupons
My contributions to new brands have been equally noteworthy. For example:
-Achieved 29% market share penetration for Leggins within one year of market introduction
-Completed national roll-out of Jelli-Roll in 6 months, reaching 18% market penetration
Perhaps I can make similar contributions to Delro Foods in the marketing of either new or existing brands.
Should you have room in your organization for a top-notch marketing professional who is capable of making immediate contributions to your marketing efforts and adding some real profit to your botton line, please give me a call. I look forward to hearing from you.
Thank you for your consideration.
sincerely,
（空格为签名处）
Weldon R.Bass
Enclosure
中式英文
A Resume Of Dehua Liu
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Personnal Data
Name：Dehua Liu
Gender：Male
Height：185cm
Weight：80kg
Health：Excellent
Birthdate：March 3, 1978
Birthplace：Tianjin
Marital Status：Married, no child
Address：Class 9802, Guanghua Management College, Peking University, Beijing 10056
Tel：（010) 6320-4562
E-mail：editor@jxue.com
Career objective
To be employed by a transnational company in Beijing as a department manager.
Education
Guanghua Management College, Peking University, 1998--2002.
Beijing Jingshan School, 1992--1998.
Major
Business Administration
Courses and Mark
An Introduction to Management 93
Management Economics 90
Management Psychology 88
Marketing 91
International Law of Commerce 92
Financial Management and Capital Operation 86
Leadership Science and Art 90
Corporate Identity Design and CI Strategy 92
Human Resources Development and Management 93
System Innovation and Corporate Efficiency 87
Organizational Behavior and Organizational Management 90
International Business 95
Surnmer Jobs
1999
Made plans of personnel system reform for a large state-owned enterprise in Tianjin--my birthplace.
2000
Participated in planning the restructuring of several medium-sized collective enterprises in the suburbs of Beijing.
2001
Acted as an assistant to the manager of a multinational company in Beijing.
Extracurriculum Activities
Captain of the basketball team of Peking University from 1998 to 2000.
Won the calligraphical contest in the university in 1999.
Chairman of the Publicity Campaign
Commission of Peking University of Supporting Beijing’s application for Hosting the Olympics in 2008.
Won the title of an Excellent Leader of the University Student Council in 2002.
English
CET--Band Six in 2000:93 points
Proficiency
TOEFL in 2001:658 points
GRE in 2002.2328 points
Character
Ambitious, honest and reliable, easy to approach
Hobbies
Doing on-line reading and traveling
References：Available upon request.
